Digital tourism

Digital tourism: resources and guides for venues that want to connect with their visitors

Museums, monuments, local councils and tourism businesses are going digital. Here we bring together ideas and good practice to help you do it well, without losing what makes you unique.

The basics

What is digital tourism?

Digital tourism means using technology to improve the experience of people visiting a place: before, during and after their visit. It isn't about filling the space with screens, but about putting simple tools to work for a better visit.

An audio guide on the visitor's phone, a map that shows the way, content in their own language or the chance to explore a place at their own pace are all examples of digital tourism done right: discreet, useful and at the service of the place.

The balance

Going digital without losing your identity

Technology should reinforce what you already are, not hide it. Three ways to get there:

Get to know your visitors better

Knowing which languages, stops and times work best helps you make decisions based on data, not guesswork.

Tell your story your way

Going digital doesn't take the soul out of a place: used well, it lets you tell the story of every corner with the depth it deserves.

Reach more people without overcrowding

Languages, accessibility and independence extend your reach without overloading the visit or your team.

Audio guides for museums

Define a clear route with the must-see stops
Write short, friendly texts, not catalogue entries
Offer several languages from day one
Think about accessibility: anyone should be able to follow the visit
Measure which rooms and languages work, so you can improve

Monuments and heritage sites

Respect the visitor's pace: let them pause and resume whenever they like
Give historical context without overwhelming people with facts
Make sure the technology accompanies the monument instead of competing with it
Plan for visits with no signal: content should work offline

Run a hotel or guest house? Take a look at our audio guides for hotels: the story of your property on your guests' phones.

Trend

Experiential tourism: from facts to stories

Today's visitors don't just want to see; they want to feel and understand. Experiential tourism puts the story ahead of the facts: instead of a sheet of dates, a narrative that connects with the listener.

An audio guide is a good format for this. Well written, it turns a route into a story: it takes you by the hand, surprises you and leaves a lasting memory. That's the difference between informing and moving people.

Free guide to digitalising tourism

We're putting together a practical, step-by-step guide to digitalising museums, monuments and tourist venues. Would you like us to send it to you as soon as it's ready? Get in touch and we'll let you know.

Ask us for the free guide

Put digital tourism to work for your venue

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